"I took part in the campaign because it's one thing to be given care or humility from society because they can see you struggling but a whole other ball game when you are misjudged or belittled because you are not seen or understood." Working with ITV’s Invisible Disabilities is my way of helping redress this."Īctress and Loose Woman Kelle Bryan said: "Ever since my diagnosis with Parkinson's Disease I have noticed how much of the public are only dimly aware of the symptoms, and how much many press outlets deliberately misrepresent. That they each have invisible disabilities, and that these are also part of what makes them who they are. They finish by revealing what many also don’t know about them. One in five of us are disabled, and this new campaign featuring famous faces powerfully highlights that just because you cannot see it, doesn’t mean it’s not there.ĭeveloped in partnership with Scope, and devised by ITV Creative, the ad features Chase star Paul Sinha, author and TV personality Katie Piper, actress and Loose Woman Kelle Bryan and Real Housewives of Cheshire star Tanya Bardsley talk about themselves to camera - their hidden talents and achievements, their nicknames, their hobbies, the alternative careers they’d have loved to pursue. ITV today launches a new on-air marketing campaign to highlight invisible disabilities, as part of its commitment to help create culture change around disability perception and representation. ITV launches new on air campaign to highlight Invisible Disabilities
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